RSA Wins 2 EMEA SABRE Awards, 20176 June 2017
On the 23rd May 2017 the EMEA SABRE Award winners were announced in London. In a highly competitive environment with more than 2,400 entries ranging from Europe, Middle East and African markets, RSA’s innovative Travel campaign ‘In search of the UAE’s Unluckiest traveller’ won the Gold SABRE Award in the Consumer Marketing category. This win reflects its achievement in excellent engagement as well as branding.
Following this win, RSA also secured a Diamond SABRE Award for Reputation Management. On top of this, it made it into the Top 5 finalists across the EMEA for the Platinum Best in Show award! These awards were judged by a panel that included more than 40 industry leaders so it is a huge accomplishment for RSA’s PR firm.
We are very proud that the campaign has been recognised in important platforms across the region and beyond.