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Three Cheers for RSA Middle East at MENA IR Awards 2017

16 February 2017

RSA, a leading provider of insurance services in the region, has won a record three accolades at this year’s MENA IR Insurance Awards. Building on its over 300-years of global heritage and over six decades of experience locally, RSA was crowned ‘Overall Insurer of the Year’ for its successful track-record in performance and customer service over the past year. 

The annual MENA IR Insurance Awards recognize and reward regional insurers, reinsurers and brokers that have led the market over the past 12 months. Further reflective of RSA’s success, in addition to winning the ceremony’s most coveted prize, it was also recognized for its suite of market-leading products for its business and individual customers in the UAE with awards for ‘Personal Lines Insurer of the Year’ and ‘Commercial Lines Insurer of the Year’.

Commenting on the accolades of Commercial Lines and Personal Lines Insurer of the Year, Chris Dooley, CEO RSA UAE and MD RSA Bahrain, said: “The team are absolutely delighted to achieve these ‘core’ awards and its testimony to the hard work of all at RSA that we have been able to be recognized by independent fellow Insurance Professionals. We are on a journey toward ‘Best in Class’ Customer Capabilities, Underwriting & Claims excellence and Technological Innovation – and the MENA Awards give us confidence that we are headed in the right direction.”

Over the past year, RSA has introduced a range of new propositions in the UAE, in addition to building on its suite of existing services. It enhanced its motor insurance offering by becoming the first insurer in the country to introduce an innovative taxi fare cover, and increase limits on its policy. RSA also partnered with Now Health to launch an extensive suite of health insurance services for affluent and HNWIs in the UAE. In order to increase access to these and its other services, the insurer has established distribution partnerships with leading entities across the UAE. RSA is also the first insurance company to launch an exclusive loyalty programme named RSA Royalty.

RSA’s scale and profitability make it one of the most consistently performing insurance groups in the region. RSA’s Middle East operations have not only weathered the heavy cross-winds of the oil crisis, but have also dealt with nearly two years of uncertainty when RSA’s emerging market businesses were under business review. Despite the double impact, RSA has maintained its share in the region by retaining more than 90% of customers from its top 100. The growth for RSA has come on the back of new strategic partnerships in all markets and meticulous operational efficiencies. RSA has delivered positive returns in times when many competitors were facing tough challenges.

Lloyd East & Chris Dooley at MENA Insurance Awards

Commenting on the Overall Insurer of the Year win, Lloyd East, CEO – RSA Middle East and MD Al Ahlia Insurance Co, said:“It is an honour to be a part of the team that brought home three big awards of Overall Insurer of the Year, Commercial Lines Insurer and Personal Lines Insurer of the Year awards in 2017. These awards are testimony of the faith and support of our clients and business partners - a big thanks to all of them”.

Each of the RSA’s regional brands are longstanding names in their markets with scale and leadership positions. Backed by strong capitalized positions, underwriting ability, operational delivery and claims satisfaction, RSA has enduring relationships with their clients and partners – some go back over 20 years. By leveraging its global experience and local expertise RSA has partnerships with leading business houses delivering winning propositions.

RSA Insurance Group is one of the world's leading multinational insurers, with over 13,000 employees serving over 9 million customers across core operations in UK, Ireland, Scandinavia, Canada and Middle East. Regional operations in UAE & Bahrain (RSA), Oman (Al Ahlia Insurance Co SAOC) and KSA (Al Alamiya) serve over 150,000 customers throughout the region.